How to Start Emerging Markets Investing A Detailed Guide
Let’s look at the value proposition: emerging market stocks trade at just 7.6 times earnings, while U.S. stock market trades at 23 times earnings

Did you know that 78% of the world’s population – about 6.2 billion people – call emerging market countries their home?
The contrast in economic growth tells a fascinating story. The U.S. economy grew 3.8 times between 1969 and 2019. Meanwhile, emerging markets like China saw an astounding 73.6 times growth in the same timeframe. These numbers show why smart investors are drawn to emerging markets investing.
Let’s look at the value proposition: emerging market stocks trade at just 7.6 times earnings, while U.S. stock market trades at 23 times earnings. But investors should note these markets face a major sell-off roughly every two years.
Want to tap into the potential of emerging markets investing? This piece will show you the essentials – from market basics to portfolio building and risk management. Let’s dive in!
What Are Emerging Markets
Emerging markets are economies moving from developing to developed status. They show rapid growth and their influence on the global economy keeps growing [1]. These dynamic economies have altered the map of global finance. They contributed more than half of global output growth between 2010-2015 [2].
Key characteristics of emerging markets
Let’s look at what makes these markets stand out:
- Economic Growth and Development These markets show remarkable progress through:
- Strong market access and middle-income level achievement [3]
- 65% of emerging markets now use forward-looking inflation-targeting regimes [3]
- Deep integration with global trade and finance networks [2]
- Market Structure The economic setup in these markets shows unique patterns:
- Market swings often happen due to political factors and external price changes [4]
- Financial systems are growing with unified currencies and developing stock markets [5]
- The economy shifts from farming to industrial and manufacturing sectors [5]
- Demographic Advantages These markets thrive because they have:
- Young, large populations that expand the workforce [1]
- A middle class that accelerates consumer demand [1]
- Quick urbanization that drives infrastructure development [1]
Major emerging market countries
Emerging markets now make up 34% of global nominal GDP in US dollars and 46% in purchasing-power-parity terms [3].
The BRICS Nations BRICS (Brazil, Russia, India, China, and South Africa) are the life-blood of emerging markets. Here’s what stands out:
- China holds the position of world’s second-largest economy [6]
- India shows strong economic fundamentals even during global uncertainty [6]
- Brazil remains Latin America’s biggest economy [6]
Other Notable Emerging Markets Several other countries play vital roles beyond BRICS:
- Indonesia stands as Southeast Asia’s largest economy [6]
- Mexico thrives with its natural resources and strategic location [6]
- Saudi Arabia owns the world’s second-highest proven oil reserves [6]
The 35-year-old MSCI Emerging Markets Index helps classify these markets using three dimensions [7]:
- Economic development assessment
- Size and liquidity of equity markets
- Market accessibility for foreign investors
Recent data shows the MSCI Emerging Markets Index has 26 developing economies. The weight distribution looks like this:
- China (31.38%)
- Taiwan (14.78%)
- India (13.69%) [7]
The emerging market landscape keeps changing. Some nations are moving toward “emerged” status. South Korea, Taiwan, and Singapore have made big strides in this direction [4]. We have a long way to go, but we can build on this progress. Market accessibility and regulatory frameworks still need work. South Korea’s ongoing review for developed market status shows this clearly [7].
A good grasp of everything in emerging markets helps investors discover the full potential these economies offer. These markets move toward developed status and create unique opportunities. They also bring challenges that need a smart, integrated approach.
Understanding Market Potential
The world’s economic map is changing fast, and emerging markets will likely generate about 65% of global economic growth by 2035 [8]. This creates valuable opportunities for investors who want to build long-term value.
Growth drivers in emerging economies
Several factors speed up the strong growth in emerging economies:
Demographic Advantage: While developed countries deal with aging populations, countries like Mexico and India benefit from young, growing workforces [9]. This population advantage could lead to higher economic output and more consumer spending.
Tech Development: Emerging markets are adopting technology faster, which boosts their productivity and economic growth. Right now, 35% to 40% of market value in emerging markets comes from technology [9].
Resource Abundance: The worldwide move toward clean energy has given many emerging markets an edge:
- Chile and Peru lead copper production
- Indonesia rules nickel processing
- China stays strong in copper, cobalt, nickel, and lithium [8]
Investment opportunities across sectors
Emerging markets now offer many ways to invest across different sectors:
Manufacturing and Supply Chains: German and French companies now look to Eastern Europe for outsourcing. ASEAN markets also benefit as companies spread their operations beyond China [9].
Healthcare and Financial Services: China needs more healthcare, pensions, and life insurance as its population ages [9]. India’s national ID system has helped 500 million people join the economy, which creates new chances in financial services [9].
Infrastructure Development: Building projects boom in emerging economies. India shows this growth by:
- Building 45 kilometers of road each day
- Creating its first high-speed railway
- Developing multiple metro projects
- Building new ports and transport hubs [9]
Risk vs reward analysis
Smart investors need to balance possible returns against risks in emerging markets:
Growth Potential: These markets should grow at 4.06% GDP through 2035, much higher than the 1.59% expected in advanced economies [8]. They now make up one-third of global GDP [1].
Risk Factors:
- Political and Economic Stability: Political uncertainty and economic swings often challenge these markets [9].
- Currency Fluctuations: Changes in exchange rates can affect returns [9].
- Market Liquidity: Less developed markets might make it hard to trade securities at good prices [10].
Risk Mitigation Strategies:
- Spread investments across markets and sectors
- Choose quality businesses with strong basics
- Watch and adjust portfolios regularly [11]
Market Development: These markets have grown stronger through:
- Better external positions
- Bigger reserve buffers
- More effective monetary policies [12]
Emerging markets keep growing up, giving smart investors chances to profit from long-term growth. These economies blend more into global markets and create bigger economic ripples worldwide [1]. Success in emerging markets needs a clear understanding of both rewards and risks.
Getting Started With Investments
The path to emerging markets investing starts with smart choices about accounts and investment tools. Here’s how you can begin your investment experience.
Opening an investment account
Your first step into emerging markets investing needs the right brokerage account. The original investment amount varies – some platforms let you start with as little as $100 [13].
These factors matter most in picking a brokerage platform:
- Access to international markets
- Trading costs and commission structures
- Research tools and educational resources
- Platform reliability and customer support
Account Types You Can Pick:
- Standard Brokerage Accounts: Perfect for flexible trading without withdrawal limits
- Retirement Accounts: Great for long-term emerging market exposure
- International Trading Accounts: Built specifically for direct foreign exchange access
Choosing investment vehicles
Once your account is set up, picking the right investment tools becomes vital. Exchange-Traded Funds (ETFs) and mutual funds lead the way for emerging market exposure.
ETF Advantages:
- Lower expense ratios from 0.11% to 0.66% yearly [14]
- Buy and sell instantly during trading hours [2]
- Better liquidity than mutual funds [2]
- Wide market exposure through single investments
Mutual Fund Benefits:
- Expert management of diverse portfolios
- Regular rebalancing and monitoring
- Both passive and active strategy options
- Clear risk management approach
Broad-market ETFs that track MSCI Emerging Markets make an excellent first step [6]. These funds put at least 80% of their assets into stocks and American depositary receipts from the index [6].
Investment Strategy Options:
- Direct Stock Investment:
- U.S. exchanges offer select emerging market companies
- Needs thorough analysis of trading volumes and company basics
- Works best for seasoned investors [15]
- Fund-Based Approach:
- Quick diversification across many countries
- Cuts down single stock risk
- Comes with professional oversight
- Hybrid Strategy:
- Mixes broad-market funds with specific country investments
- Targets high-potential markets
- Manages risk through diversification
Performance Considerations: Three-star and higher Morningstar-rated active mutual funds beat the median emerging markets equity ETF by over 150 basis points yearly across multiple periods [16].
Risk Management Through Vehicle Selection:
- Mix ETFs tracking different regions or sectors
- Check fund holdings and concentration levels
- Track expense ratios and trading costs
- Look at past performance and volatility patterns
Smart portfolio building often means using different investment tools together. Many investors pair emerging market ETFs with developed market funds [14]. This creates a global portfolio that stays cost-effective.
Implementation Tips:
- Begin with proven broad-market ETFs
- Add specialized funds as you learn more
- Watch fund performance and adjust when needed
- Factor in transaction costs for investment decisions
Note that emerging market investments need a long-term viewpoint due to their natural ups and downs [17]. Regular checks and timely portfolio updates help match your investment goals while keeping risks in check.
Building Your Portfolio
“Diversification may preserve wealth, but concentration builds wealth.” — Warren Buffett, CEO of Berkshire Hathaway
Building a balanced emerging markets portfolio needs careful attention to asset allocation, diversification, and strategic position sizing. A smart approach helps you maximize returns while managing risks.
Asset allocation strategies
Your success in emerging markets investing starts with the right portfolio weights. Recent data shows professional investors put between 2% to 8% of their total portfolio in emerging markets [18]. This balanced approach gives you good exposure while keeping your portfolio stable.
The core-satellite framework is the quickest way to allocate assets. Here’s how it works:
Core Holdings (60-70% of EM allocation):
- Enhanced index strategies with low tracking error
- Market-cap weighted broad market exposure
- Focus on mature emerging economies
Satellite Holdings (30-40% of EM allocation):
- High-conviction active strategies
- Targeted country or regional exposure
- Thematic investments that match structural trends
Diversification techniques
Smart diversification in emerging markets goes beyond spreading across different regions. Research shows style diversification gives better results than traditional country or sector-based approaches [19].
Style-Based Diversification:
- Growth stocks: Companies with above-average earnings potential
- Value stocks: Undervalued assets trading below intrinsic worth
- Blend stocks: Combination of growth and value characteristics
The correlation between emerging markets debt and U.S. corporate debt stays low at 0.63 in the last decade [3]. This makes emerging markets great for portfolio diversification.
Regional Balance: Emerging markets bond investments give you wider geographical diversification compared to equity indices [18]. Mixing both equity and fixed-income exposure can boost your portfolio’s strength.
Position sizing
Position sizing is a vital part of risk management. Investment legend Seth Klarman suggests using 3%, 5%, and 6% positions for high-conviction ideas [4]. This method helps you capture opportunities while controlling risk.
Key Position Sizing Principles:
- Risk-Based Allocation:
- Position size should reflect potential losses rather than gains
- Larger positions go to investments with lowest drawdown potential
- Regular checks of position concentration levels
- Volatility Considerations:
- Adjust position sizes based on asset volatility
- Use smaller positions during high market uncertainty
- Monitor correlation between positions
- Capital Preservation:
- Keep strict position limits
- Think about using stop-loss orders
- Regular portfolio rebalancing
The Percent Risk Method gives you a clear framework for position sizing and helps remove emotional bias from investment decisions [4]. This approach suggests limiting individual position risk to 1-3% of total account value [5].
Implementation Guidelines:
- Begin with smaller positions in higher-risk markets
- Increase exposure as your market understanding grows
- Stay flexible to adjust positions based on market conditions
- Review position sizes regularly against risk tolerance
A strong emerging markets portfolio combines smart asset allocation, detailed diversification, and careful position sizing. This structured approach helps you tap into growth opportunities while keeping risk in check.
Managing Investment Risks
“Risk management is intended to reduce the likelihood of severe capital loss to a low enough level that, even if it occurs, the results are survivable.” — Howard Marks, Co-founder and Co-chairman of Oaktree Capital Management
Investors need to understand risk factors and know how to reduce them to succeed in emerging markets. Research shows political risk affects stock returns more in emerging markets than in developed ones. The difference in returns between markets with decreased versus increased political risk is about 11% per quarter [20].
Common risk factors
These risks need careful evaluation before investing in emerging markets:
Political and Economic Instability: Elections, economic crises, and changing social attitudes can derail investment plans [21]. When political changes happen, they often bring populist policies. These policies can hurt fiscal stability and affect both disinflation progress and asset prices [22].
Currency Volatility: Changes in exchange rates can deeply affect investment returns. Local currency generates foreign investment returns, which then need conversion to domestic currency [7]. To cite an instance, when a local stock goes up by 5% but the currency drops by 10%, investors lose money after converting back to U.S. dollars [7].
Market Liquidity Challenges: Emerging markets have less liquidity than developed economies [7]. This creates:
- Higher broker fees
- More price uncertainty
- Problems with trade execution at target prices
- Extra transaction costs
Corporate Governance Issues: Corporate governance systems in emerging markets often fall short [7]. This shows up as:
- Management wielding more power than shareholders
- Weak takeover restrictions
- Poor accounting audit procedures
- Higher chances of bankruptcy
Risk mitigation strategies
Investors can protect their portfolios using these proven strategies:
Strategic Diversification: Spreading investments across asset classes, sectors, and regions works well [10]. This reduces how much any single investment can hurt overall portfolio performance.
Professional Guidance: Expert financial advisors who know emerging markets can help [10]. They:
- Spot potential risks
- Create management strategies
- Watch investments closely
- Update portfolios when needed
Currency Risk Management: Smart currency management includes:
- Using hedging strategies in volatile times
- Keeping track of currency risk
- Buying securities in local currencies
- Learning how currency and equity movements relate [23]
Thorough Research Protocol: Before investing, get a full picture of:
- Economic and political landscapes
- Cultural differences
- Legal and regulatory frameworks
- Corporate governance standards [24]
Active Portfolio Monitoring: Regular checks help catch problems early. Watch for:
- Political changes
- Economic indicators
- Company news
- Regulatory updates [10]
Risk-Adjusted Position Sizing: Base position sizes on:
- Market volatility
- Political stability
- Economic conditions
- Liquidity factors
Emerging markets now show less political risk [20]. Developed markets face more risks, which might narrow the gap between emerging and developed markets [20]. This change creates opportunities for investors who stick to careful risk management and market analysis.
Smart risk management means watching for sudden capital outflows that could cause financial problems [23]. These events can hurt asset prices and create funding gaps. They might also lead to foreign exchange mismatches and make it hard to roll over foreign currency funding at good rates [23].
Monitoring and Adjusting
Strategic adjustments and regular portfolio reviews are the life-blood of successful emerging markets investing. The largest longitudinal study shows portfolios with quarterly rebalancing outperformed those without by 13.4% [1].
Performance tracking methods
You need systematic evaluation of multiple metrics to track performance well. Professional investors track their portfolios through:
Quantitative Analysis:
- Returns compared to standard indices
- Risk-adjusted performance measures
- Portfolio volatility assessment
- Tracking error evaluation
The core investments need minimal tracking error. This lets compound returns work over time [25]. Tight constraints at security, country and sector levels help deliver consistent returns against benchmarks [25].
Portfolio Health Indicators:
- Information Ratio (IR): This measures excess returns per unit of risk. Portfolios with higher IR use risk more efficiently to generate returns [25].
- Capital Efficiency Index (CEI): Lower CEI scores point to better capital management and higher potential returns [26].
- Diversification Assessment: Regular checks of country weightings and returns help optimize market exposure [27].
When to rebalance
The timing of portfolio rebalancing needs careful thought and multiple factors. Here are key triggers that signal time to adjust:
Market-Driven Rebalancing: Market movements can push allocations far from targets, making rebalancing necessary. To cite an instance, see a portfolio aiming for 60% stocks and 40% bonds – stock holdings above 70% signal time to rebalance [9].
Life Event Triggers: Major life changes often require portfolio shifts:
- Retirement approaching
- Property purchase
- Health events
- Inheritance or windfall [9]
Strategic Rebalancing Points:
- Quarterly or annual portfolio reviews [9]
- High market volatility periods
- Fundamental market condition changes
- New investment opportunities emerge [9]
Risk Management Considerations: Rebalancing builds investing discipline by:
- Profit-taking in strong markets
- Position-building during weakness
- Risk tolerance alignment
- Removing emotion from decisions [1]
Media reports about market instability should not trigger overreaction. These moments offer chances for productive talks with financial professionals [9]. This helps maintain discipline while avoiding extra trading costs.
Diversification Concerns: Rebalancing makes sense when:
- Portfolio lacks proper diversification
- New asset classes look attractive
- Positions show too much concentration [9]
Emerging markets need flexible execution. This cuts costs and boosts returns, especially given higher trading expenses in these markets [28]. Trading strategies should match different market structures since emerging markets lack the uniformity of developed ones [28].
Regular monitoring and smart adjustments help investors keep portfolios lined up while capturing emerging market opportunities. Note that rebalancing works both as risk management and a way to maintain long-term discipline [9].
Final Reflections
Emerging markets drive global economic growth and present exceptional investment opportunities to those who can handle their unique challenges. Our research and strategic planning have shown everything in successful emerging market investing – from market fundamentals to building resilient portfolios.
Smart investors know emerging markets just need a balanced approach. Successful strategies look beyond risks to combine broad market exposure with targeted opportunities. This approach captures growth potential while you retain control of risk management.
Long-term success depends on consistent portfolio monitoring and timely adjustments. Regular performance evaluations and strategic rebalancing help maintain optimal exposure in different market conditions. It also helps you adapt quickly to changing market dynamics when you stay informed about economic and political developments.
Note that investing in emerging markets requires patience and discipline. Begin with broad-market ETFs or mutual funds and expand your exposure as your knowledge grows. A well-researched, diversified strategy works better than chasing quick returns.
Need help with your emerging markets investment experience? Email us at support@trendnovaworld.com. With proper research, strategic planning, and disciplined execution, emerging markets can become valuable to your investment portfolio and potentially deliver substantial returns over time.
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FAQs
Q1. What are the key characteristics of emerging markets? Emerging markets are economies transitioning from developing to developed status. They typically feature rapid economic growth, large and youthful populations, growing middle classes, and increasing integration into global trade and finance networks. These markets often have volatile but developing financial systems and are shifting from agriculture-based activities toward industrial and manufacturing sectors.
Q2. How much of my portfolio should I allocate to emerging markets? Professional investors typically allocate between 2% to 8% of their total portfolio to emerging markets. This measured approach allows for meaningful exposure while maintaining overall portfolio stability. The exact allocation depends on your risk tolerance, investment goals, and overall portfolio strategy.
Q3. What are some effective ways to invest in emerging markets? Common investment vehicles for emerging markets include Exchange-Traded Funds (ETFs), mutual funds, and direct stock investments. For beginners, broad-market ETFs tracking indices like MSCI Emerging Markets offer an excellent starting point. These provide instant diversification across multiple countries and sectors. As you gain experience, you might consider adding country-specific funds or individual stocks to your portfolio.
Q4. What are the main risks associated with emerging market investments? Key risks in emerging markets include political and economic instability, currency volatility, liquidity challenges, and corporate governance issues. Political shifts can lead to policy changes that affect fiscal stability and asset prices. Currency fluctuations can significantly impact returns when converted back to your home currency. Additionally, emerging markets often have less developed financial systems, which can result in lower liquidity and higher transaction costs.
Q5. How often should I rebalance my emerging markets portfolio? Regular portfolio rebalancing is crucial for maintaining optimal exposure and managing risk. Many investors conduct quarterly or annual portfolio reviews. However, rebalancing may also be triggered by significant market movements, changes in fundamental market conditions, or the emergence of new investment opportunities. The key is to maintain a disciplined approach while avoiding unnecessary trading costs.
References
[1] – https://kraneshares.com/the-power-of-rebalancing-managing-emerging-market-volatility/
[2] – https://www.investopedia.com/terms/e/emerging-market-etf.asp
[3] – https://www.pimco.com/us/en/insights/emerging-markets-the-biggest-fastest-growing-and-arguably-least-understood-pool-of-credit
[4] – https://www.morningstar.in/posts/72579/why-every-investor-must-understand-position-sizing.aspx
[5] – https://www.investopedia.com/articles/trading/09/determine-position-size.asp
[6] – https://www.investopedia.com/emerging-markets-4689751
[7] – https://www.investopedia.com/articles/basics/11/risks-investing-in-emerging-markets.asp
[8] – https://www.spglobal.com/en/research-insights/special-reports/look-forward/emerging-markets-a-decisive-decade
[9] – https://www.usbank.com/investing/financial-perspectives/investing-insights/when-to-rebalance-your-portfolio.html
[10] – https://www.fintrx.com/blog/investing-in-emerging-markets-risks-rewards
[11] – https://am.jpmorgan.com/gb/en/asset-management/per/insights/portfolio-insights/investment-trust-insights/emerging-markets/assessing-risks-and-rewards/
[12] – https://press.spglobal.com/2024-10-16-S-P-Global-Emerging-Markets-Set-to-Drive-Global-Economic-Growth-in-the-Next-Decade
[13] – https://capex.com/en/academy/emerging-markets
[14] – https://www.justetf.com/en/how-to/invest-in-emerging-markets.html
[15] – https://www.nerdwallet.com/article/investing/what-are-emerging-markets
[16] – https://www.nb.com/en/global/insights/emerging-markets-equity-active-opportunities-beyond-benchmarks-and-etfs
[17] – https://www.ameriprise.com/financial-goals-priorities/investing/emerging-market-investments
[18] – https://www.im.natixis.com/en-us/insights/portfolio-construction/2024/emerging-markets-equity-and-debt-investing-considerations
[19] – https://www.thornburg.com/article/balance-investment-styles-for-a-better-emerging-markets-strategy/
[20] – https://www.aqr.com/-/media/AQR/Documents/Insights/Journal-Article/Political-Risk-in-Emerging-and-Developed-Markets.pdf
[21] – https://hbr.org/2010/04/the-hidden-risks-in-emerging-markets
[22] – https://www.omfif.org/2024/07/balancing-opportunities-and-risks-in-emerging-markets/
[23] – https://www.imf.org/en/Blogs/Articles/2024/07/22/financial-stability-implications-of-emerging-market-currency-developments
[24] – https://www.linkedin.com/pulse/how-mitigate-risk-increase-rewards-emerging-markets-melih-akg%C3%BCng%C3%B6r
[25] – https://www.ssga.com/sg/en/institutional/insights/enhanced-approach-to-broad-emerging-markets-equity-exposure
[26] – https://www.northerntrust.com/middle-east/insights-research/2024/point-of-view/seizing-opportunity-emerging-markets
[27] – https://www.nepc.com/wp-content/uploads/2022/06/Effectively-Investing-in-Emerging-Markets.pdf
[28] – https://www.dimensional.com/hk-en/insights/ins-and-outs-of-emerging-markets-investing
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